French communication agency W Atjust and director Thierry Poiraud gave a new twist to the tilt-shift photographic technique in making this commercial for the French railway network, Reseau Ferre de France. Tilt-shift uses special lenses and unique angles to capture a real life scene as if it were in miniature. In this case, the video combines tilt-shift photography with models and 3-D animation and adds a giant human hand making improvements to the railway network.

Really awesome!

Manic has managed to produce a product of high quality. The watermark is a modified script typo which gives you a feeling of freshness, youthfulness and sexiness. It is very appealing and has the qualities of a strong and resilient watermark or logo design for that matter. It is memorable, simple, elegant with a twist of sophistication and will do well in different media.

Check it out!

As described:

The wordmark was modified from an existing script to look fresh, youthful and disarming. The logo, a hot-air balloon, adds a touch of whimsy. It is also a symbol of freedom; being carefree, autonomous, able to act on a whim — the ultimate luxury for most.

As it was a retail brand, it was important that we created a distinctive mark within a robust identity system that can be refreshed seasonally without being diluted. To achieve that we created a chevron pattern with four seasonal colour palettes, with plans to add more as required.

 

Contributed by Karen Huang, creative director at Singapore-based Manic Design.

Thanks to Identity Designed

A quick list of cool features and extensions in Sublime Text 2:

• Multi Colum selection integration (Watch video here!)
• Package Control (awesome)
• Komodo Intellisense integration
• Snippets
• Mini-map overview graphic for ‘birds-eye-view’ of source
• Powerful command palette to quick perform actions
• Easy file loading with file switching panel
• Code-Folding
• Indent Guides
• Vintage mode for Vi key bindings
• Powerful multi-pane/Split-pane editing
• Regex-based find and replace
• Support for Textmate themes
• Powerful plugin architecture
• Jump-to-function panel
• Remembers files on re-open
• Bracket matching
• Fully customizable key bindings
• Auto-complete and Snippets and Macros
• Full-screen / Distraction-free editing

• And many more…

If you’re into web development I really recommend this editor and check out this blog post by Andy Miller, which will get you started with some nice extensions.

Let me hear what you think!

Impressive result! Check it out!

Projected onto the façade of the Sheikh Zahed Grand Mosque in Abu Dhabi, the show was designed to suit the occasion, integrating historical themes and cultural motifs with the architectural elements of the mosque. Aladdin’s genie couldn’t have done it better, but in the case of Obscura, it required 44 projectors, totaling 840,000 lumens of brightness, to cover the 600×351 foot surface area of the mosque.

Thanks to @issue & Delphine Hirasuna

Via Ray Vellest.

Check out more honest logos by Viktor Hertz at DesignersCouch

Honest logo design #1
More honest logo designs here!

Thanks to David Airey for the heads up!

A day in life of a designer

Watch the video here!

Thoughts on the designer/client relationship, courtesy of the Design Council. Interesting watch, via Glug.

“If I go to see the doctor, I accept that the doctor has trained, has skill, has experience, is concentrating on one aspect of me. I’ve asked them to do that. What I don’t do is what bad graphic design clients do. I don’t lean over the doctor’s shoulder and say, ‘Could we make that pill a bit larger?’”
— QUENTIN NEWARK, ATELIER WORKS

“A good client has the responsibility to choose the designer that they’re going to work on the project with carefully, and when they get that job right it makes your job a lot easier.”
— LUKE PEARSON, PEARSONLLOYD

“I’m not sure there is such a thing as a perfect client because people are messy, just like I don’t think there’s such a thing as a perfect agency or a perfect consultancy or a perfect advisor.”
— RITA CLIFTON, INTERBRAND

“You make your client a good client or a bad client. After you’ve worked with clients over the years you know how to handle them, from a selfish point-of-view to get the best out of them, but also, to give them the best.”
— EDWARD BARBER, BARBEROSGERBY

“Most clients come to us with no real idea of what identity they’re trying to achieve. They’ll often come to us thinking that what they need is a new logo, that going forwards all their problems will be solved by this new logo, and our response to them would normally be, ‘Who do you think you are? How does your audience see you? How would you like your audience to be seeing you?’”
— NEVILLE BRODY

There’s a full transcript here.

The Design Council also has a resources for designers page you might find useful.

Thanks to David Airey for the heads up.

You can listen to two tracks from the EP @ SoundCloud.

Hope you’ll like it, take care.

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@ Bandbase