StumbleUpon has undergone a transformation with new logo and website.
Lets be honest… The old logo wasn’t the best logo and there are clearly elements of bad choices in the logo, but it wasn’t the baddest either. It was recognizable!
With the new logo, they have tried to go the more modern way, pretty similar to youtube‘s new transformation if you ask me.
But lets be clear… The new logo is defiantly a more resilient and stronger logo than the old one. It is more friendly towards other types of media, scaling process and has only one iconic element with the “s” that is “stumbling” upon the “u”.
All in all, it is an improvement, but its not a great redesign and it doesn’t wow me. I get a feeling that I’ve seen it before. And the color is so overused in these days so you quickly associate the logo with other logos, unfortunately. It doesn’t have the same recognizable factor.
The website transformation:
Old:
The biggest improvement of all – the website. They have cleaned it up big time, and it is more at ease for the eye which is great. Clean, sophisticated and all in all more minimalistic. Not great and mind blowing but remember that the main focus on stumbleupon shouldn’t be the website in itself, but the things you find on the website. All in all a good job.
New:
Lastly a brief intro video to StumbleUpon with logo animation.
FADU (Federação Académica do Desporto Universitário, Academic Federation of University Sports in English) have undergone a transformation regarding logo and identity. A new identity has been created by Braga, Portugal-based Gen Design Studio, and I must say that they have done an incredible job with a refreshing take on how to manipulate symbols. Take a look.
Established in 1990, FADU (Federação Académica do Desporto Universitário, Academic Federation of University Sports in English) is an organization in Portugal focused on sports as a tool of educational development. It acts like a less carnivorous version of the NCAA by organizing events and enabling communication between higher education students, almost 7,000 of them, across all possible sports from soccer to basketball to chess to bridge among 25 total activities.