StumbleUpon has undergone a transformation with new logo and website.

Lets be honest… The old logo wasn’t the best logo and there are clearly elements of bad choices in the logo, but it wasn’t the baddest either. It was recognizable!

With the new logo, they have tried to go the more modern way, pretty similar to youtube‘s new transformation if you ask me.

But lets be clear… The new logo is defiantly a more resilient and stronger logo than the old one. It is more friendly towards other types of media, scaling process and has only one iconic element with the “s” that is “stumbling” upon the “u”.

All in all, it is an improvement, but its not a great redesign and it doesn’t wow me. I get a feeling that I’ve seen it before. And the color is so overused in these days so you quickly associate the logo with other logos, unfortunately. It doesn’t have the same recognizable factor.

The website transformation:
Old:

The biggest improvement of all – the website. They have cleaned it up big time, and it is more at ease for the eye which is great. Clean, sophisticated and all in all more minimalistic. Not great and mind blowing but remember that the main focus on stumbleupon shouldn’t be the website in itself, but the things you find on the website. All in all a good job.

New:

Lastly a brief intro video to StumbleUpon with logo animation.

Thanks to underconsideration and visit the new StumbleUpon.