French communication agency W Atjust and director Thierry Poiraud gave a new twist to the tilt-shift photographic technique in making this commercial for the French railway network, Reseau Ferre de France. Tilt-shift uses special lenses and unique angles to capture a real life scene as if it were in miniature. In this case, the video combines tilt-shift photography with models and 3-D animation and adds a giant human hand making improvements to the railway network.
Really awesome!
San Francisco-based Obscura Digital made to mark the United Arab Emirates’s 40th anniversary as an independent nation.
Impressive result! Check it out!
Projected onto the façade of the Sheikh Zahed Grand Mosque in Abu Dhabi, the show was designed to suit the occasion, integrating historical themes and cultural motifs with the architectural elements of the mosque. Aladdin’s genie couldn’t have done it better, but in the case of Obscura, it required 44 projectors, totaling 840,000 lumens of brightness, to cover the 600×351 foot surface area of the mosque.
Thanks to @issue & Delphine Hirasuna
Hey all! Just a bit of comedy love! A day in the life of every designer!
A day in life of a designer
Watch the video here!
Via Brand New, after Paramount Pictures unveiled a new company logo to commemorate the studio’s 100th anniversary in show business.
StumbleUpon has undergone a transformation with new logo and website.
Lets be honest… The old logo wasn’t the best logo and there are clearly elements of bad choices in the logo, but it wasn’t the baddest either. It was recognizable!
With the new logo, they have tried to go the more modern way, pretty similar to youtube‘s new transformation if you ask me.
But lets be clear… The new logo is defiantly a more resilient and stronger logo than the old one. It is more friendly towards other types of media, scaling process and has only one iconic element with the “s” that is “stumbling” upon the “u”.
All in all, it is an improvement, but its not a great redesign and it doesn’t wow me. I get a feeling that I’ve seen it before. And the color is so overused in these days so you quickly associate the logo with other logos, unfortunately. It doesn’t have the same recognizable factor.
The website transformation:
Old:
The biggest improvement of all – the website. They have cleaned it up big time, and it is more at ease for the eye which is great. Clean, sophisticated and all in all more minimalistic. Not great and mind blowing but remember that the main focus on stumbleupon shouldn’t be the website in itself, but the things you find on the website. All in all a good job.
New:
Lastly a brief intro video to StumbleUpon with logo animation.
Thanks to underconsideration and visit the new StumbleUpon.
