Manic was asked to create the identity system for a soon-to-be-launched chocolate brand. The client had a specific request of “luxury in a conventional way”.

Manic has managed to produce a product of high quality. The watermark is a modified script typo which gives you a feeling of freshness, youthfulness and sexiness. It is very appealing and has the qualities of a strong and resilient watermark or logo design for that matter. It is memorable, simple, elegant with a twist of sophistication and will do well in different media.

Check it out!

As described:

The wordmark was modified from an existing script to look fresh, youthful and disarming. The logo, a hot-air balloon, adds a touch of whimsy. It is also a symbol of freedom; being carefree, autonomous, able to act on a whim — the ultimate luxury for most.

As it was a retail brand, it was important that we created a distinctive mark within a robust identity system that can be refreshed seasonally without being diluted. To achieve that we created a chevron pattern with four seasonal colour palettes, with plans to add more as required.

 

Contributed by Karen Huang, creative director at Singapore-based Manic Design.

Thanks to Identity Designed